On October 6th 2012, Alpinestars, Claw Money and Nelson Piquet Jr. came together to create a unique fusion of art and racing. NY based graffiti artist Claw Money (AKA Claudia Gold) was recruited tocreate a special livery and suit for Alpinestars athlete and Nascar Truck competitor Nelson Piquet Jr. Piquet’s #30 Chevy Silverado wore the unique pink design in an effort to raise awareness and money for Breast Cancer awareness and research.

More info after the break.

In addition to the truck and suit, T shirts, caps and die cast models of the truck were created and sold through auction. Following the devastation of Hurricane Sandy, some of the product is also being sold to raise money for relief and recovery from the storm.

This video documents the lead up and race-week culmination of the project and insight into the process of artist and driver.