Many women want a nice backside, and companies are taking notice (Spanx, padded undies, booty pop…you get the picture). Despite the countless ass plumping products, we never related a nice rump with beauty brands until now. Enter Bootie Babe, a San Fran-based nail polish company that embraces all thing derriere.

More after the jump.

SuperBooty LLC President and CEO Mark O’Hara started his bootylicious brand back in 2010. He noticed that other polish brands were packaging their polishes in the same shaped bottles, so he decided to shake things up. Since then, he’s developed 24-color line of lacquers with butt-themed names including the likes of “Loose Caboose,” “Red Riding Rump” and “Freaky Cheeky.” The reaction to the brand has not been 100% positive. Some women’s magazines are taking offense to the idea saying its sexist. Mark’s response: “Why can’t it just be fun?”