Kelly Holmes grew sick of skimming through fashion magazines and not seeing women that looked like her. As a member of the Cheyenne River Sioux Tribe, Kelly took notice of the underrepresentation of Native Americans in popular culture. Instead of bitching and moaning, she did something about it.

More after the break.

Native Max is the first Native owned, operated and designed magazine. According to Fashion & Style, the magazine will focus on “indigenous people; places and cultures with the same sleek photography found in fashion magazines but without the stereotypical headdresses and tomahawks sometimes seen in the mainstream media was launched today.”