Gareth is the Daddy of M•A•C
I’ve recently gone BALD and BLONDE for winter. I spent a couple months with what I called my “ASOS men’s cut” and was ready for something more striking and sultry. It’s ironic that a low-cut Caesar is high-key femme on me, but I slather highlighter on my cheekbones and just bathe in the light of my bright white hair. Most of all, super-short hair is a MAJOR makeup opportunity. I’m right on time: dense pigment in deep colors is how to shine when it’s dark and cold outside. Gareth Pugh for M•A•C is the perfect antidote to the red and wine tones regular bitches is wearing to their holiday party.
Pugh’s line is cool literally (no safe and warm undertones) and figuratively (no safe and warm undertones). I’ve seen “neo-goth” be thrown around on a couple fashion blogs, and I’m not sure how to feel about the term. It’s a little cooptive, in the sense that “neo” usually means “of the moment in the mainstream.” However I am sure about one thing: Pugh’s line allows for a complex, nuanced, but unsubtle approach to an ice-cold intense look. This is not your middle school slathering of black lipstick and heavy handed eye lining. Although black lipstick is absolutely back. It’s about to be Christmas/Hanukkah so we can all stop feeling so Halloween about blacks and purples now (hopefully you have some lipstick leftover though). And we can stop hating on/fetishizing goth and industrial kids when we be jacking their future/past style.
Especially if you have a tight blonde cut, but even if you don’t, smokey eyes are still popping off. I want my eye sockets to look like two dark twisted magic crystal caves and my eyes inside them like lionesses waiting to incise your aorta. You know? I’ve written about this before, but midnight blues, royals, and purples are stylish substitutes for black. Layer one color on the lid, in the crease, and along the under-eye lash line; add dimension by making the color denser (and using different brushes) where you want contour. To add more contrast sometimes I’ll line the lid in a brighter shade of the same color (like royal over midnight). Looking hot is good, but cool tones are best.
Even though (aesthetically) I’m a drama queen, I still think you have to pick either a smokey eye either or a dark lip at a given time. Both are in heavy rotation for me right now. Black lipstick is making me feel beautiful and aggressive, rather than brooding and agoraphobic. I think it’s edgy because of its severe simplicity: a fundamental color just cutting across your face. Trends like this that are at once “classic” (it feels familiar if not nostalgic) “current” (we must wear it now) and “futuristic” (wearing it changes something) are compelling exactly because we’re consumed by the illusion that their appeal is somehow beyond the temporal and the visual, toward a deeper meaning or desire.
I truly, madly, deeply love deep purples like Pugh’s “Fervent.” God, even the name, Fervent. That is want I want to look like: burning, glowing, urgent. But still cool, of course. AND NO HINTS OF RED. NONE. Use a navy lipliner and feel the cold blue steel. These darker colors look great with a lot of sheen. Good luck getting your hands on Fervent, though. Luckily these are almost as gorgeous: