So much for the blacker the berry the sweeter the juice when it come to Vybz Kartel‘s new look. The dancehall artist went thru a radical transformation, bleaching his skin many shades lighter, to shock and dismay of his fans. “This is my new image,” Kartel said. “You can expect the unexpected. I feel comfortable with black people lightening their skin. They want a different look. It’s tantamount to white people getting a sun tan.” Kartell is endorsing his own brand of cake soap and claims that the soap lightens his skin. And of course this is nothing new – check out Michael Jackson, Sammy Sosa and Lil Kim’s before and after photos after the jump…..