Walk The Walk @ The US Open
Friday’s Walk the Walk, a high school fashion competition that’s best described as “Friday Night Football” meets “the Runway,” is now locked in for the National Championship event at the U.S. Open of Surfing, the world’s largest action sports event. After surviving five months of video challenges, the six finalists will now create their own 5-minute fashion show and compete on the runway to win the grand prize of $25,000. The 2010 Walk the Walk competition, supported by Hurley, as well as Converse and SkullCandy, has taken a spirited twist from years past. Hurley challenged 30 schools to commit to a series of three separate video challenges showcasing everything from “Make a Hurley Commercial” to “Show us What You’re All About.” More after the jump…..
The judging panel, which consisted of Hurley founder Bob Hurley, Hurley Senior VP of Design John Cherpas, Hurley VP of Merchandising Jenna Graves and Hurley personalities Rob Machado and Rosie O’Laskey, convened over lunch on Monday to review all the videos and then score each school. “I thought they were all cool,” said surfing icon Rob Machado. “It’s amazing how much effort they put into it. These are the future leaders of our world and it’s cool to give them an outlet to show what they’re capable of.”
After hours of deliberation, debate and video replays, judges from the Walk the Walk wildcard round eventually decided that there’s too much talent to allow just one last school to the finals. Judges were asked to score wild card videos, as well as rate all videos and overall votes from the entire the competition. The end result: both Kellam High School from Virginia Beach and Corona Del Mar from Southern California will join four other finalists during this summer’s Walk the Walk National Championships at the US Open of Surfing. “It was amazing how deadlocked it was,” said Walk the Walk executive producer Kristin Whalley. “One judge had Kellam winning, another had Corona Del Mar, and the other three had ‘em tied. Both were great throughout the event and clearly deserve a chance in the final, which is why we opened spots for both of them.”
ABOUT THE U.S. OPEN OF SURFING: Staged at the famed Huntington Beach Pier July 31 to August 8, 2010, the U.S. Open is the world’s largest professional surfing competition, and hosts hundreds of world-class athletes along with skateboarding, BMX, music, fashion and youth culture. Boasting a rich history dating back to 1959, the massive event boasts North America’s only combined ASP Men’s Prime and women’s six-star World Qualifying Series (WQS)-rated events and is a pivotal point on the ASP World Tour. More information is available at HYPERLINK “http://www.usopenofsurfing.com” www.usopenofsurfing.com.