Keds X The Whitney
Keds is sponsoring the Whitney Museum of American Art’s summer season. Besides a slew of shows including Christian Marclay: Festival, a groundbreaking exhibition that includes daily live music performances Keds is releasing The Keds Whitney Collection designeed by artist Jenny Holzer which will be available The text references one of her famous conceptual truisms “Protect Me From What I Want.” Does this collab represent the supmission of fine art into corporate hands? Perhaps, although the choice of “Protect Me From What I Want” lets us know that of course Holzer is aware of capitilst nature of her kicks. If you can’t help but love them anyway- they’ll launch exclusively at select Bloomingdale’s stores nationwide, as well as on bloomingdales.com and keds.com starting in July 2010. All Keds’ profits from Jenny Holzer’s line will benefit the Whitney Museum of American Art. More after the jump.