Jimmy Choo Sneakers – 2 Years Late
According to WWD: CHOO GETS SPORTY: The moment has finally come for women who have dreamt of running, jumping and shooting hoops in their Jimmy Choos. The London-based brand will bring out a capsule collection of sneakers — or trainers, as the Brits like to call them — for pre-fall. There are five high-top models and three low-tops in shades of white, black, purple and beige. Materials include patent leather and suede, and a star motif covers the slim soles. Prices range from $465 for a suede and patent leather low-top model to $595 for a suede and patent leather high-top. The shoes will be available at all Jimmy Choo stores and online from May. Um, who cares – more commentary after the jump……Didn’t the luxury brands get the MEMO – sneaker culture is DEAD. Their customer doesn’t want to wear hightops, so who are they marketing this to? They should have done a slim shoe like the PUMA Mostro to target their existing customer.