A Dose Of (capsule)
(capsule), the menswear fashion event that has shaped a global community of independent designers, retailers and fashion journalists, is entering its third year in New York and will run this Monday and Tuesday, January 18 & 19, 2010 as part of men’s market week. Known for turning the fashion tradeshow world on its head with a highly edited, global who’s who of progressive and covetable brands in a high-end boutique setting, (capsule) will expand to incorporate a second venue this season, the historic Puck Building. The addition of the Puck Building will allow (capsule) to grow to one-hundred and thirty exhibitors. More deets after the jump….New York will spotlight some of the world’s most sought-after designers – from independents looking to make a mark, to mass brands looking for a piece of the hot progressive market via high-end collections and collaborations. Exhibitor highlights include Alabama-based Billy Reid’s Southern luxury, Swedish cult favorite Our Legacy, clean, understated basics with playful detailing from UK favorite Folk and New York-based CFDA winners Gilded Age. Heritage brands like S.N.S. Herning, known for their Nordic knits, all American footwear brands Cole, Rood & Haan, Keds Quoddy, Red Wing, Timberland and the highly anticipated Mark McNairy for Bass Weejuns collection. The show will feature several brands leading the evolution of the denim market toward clean product with history and integrity — the US manufactured Post Overalls and Crate brands, and Canadian-produced Japanese denim from Naked & Famous.
Newcomers to (capsule) New York this season include: Arc’teryx Veilance, Beyond Closet, Freshjive, Frost Birgens, H by Hudson, Kai-Aakmann, Kin, Oeltjenbruns, Peter Jensen, Reyn Spooner, Stolen Girlfriends Club.
Each collection at (capsule) is selected for its individual, artisanal approach to design, creating specialized collections that appeal to the aesthetics of a global audience of creatives and influencers worldwide. (capsule) is where the world’s most influential retailers shop first when seeking fresh design talent for their stores.