Style Maven: Svala Björgvinsdóttir
Icelandic electro act Steed Lord has long been a favorite of mine; since ’07, they’ve had me rocking along to synthy dance beats that would make even the stiffest of “stick in the muds” bust out some serious moves, Napoleon Dynamite style. That being said, they also have a very hot lead singer by the name of Svala Björgvinsdóttir (or her pseudonym, Kali). And trust when I say her style is just as great as her voice (and trust me, that’s saying something!)
After first emerging on the scene in the mid 90s with “one hit wonder” Icelandic electronica act, Score, Svala tried going down the traditional pop route before getting back to her electro roots in 2006. Since then, she and her band mates have been touring the globe, making good music wherever they go.
But more so than loving her for brightening my days with dancey goodness for a good year or so, her style kills. The flaxen haired songstress mixes high and low, coupling more modern pieces with 80s throwbacks like rope chains and doorknockers. But it’s always executed so well. And whether she’s sporting elaborate hair and makeup, or a fresh face and signature bun atop her head, she never ceases to look like an absolute doll. And apparently, others have taken notice, too; Svala landed a MAC campaign in her native, Iceland a few years back.
And although she and the rest of her Steed Lord crew haven’t enjoyed a huge commercial success, and are still kind of unknown Stateside, I don’t really see it as an issue; they’re awesome, and underground (often the best way to be). And the way I see it, the fewer people that have her as a reference, the easier I can jack her style without getting caught!