Oh Behave! Missbehave Magazine (ok, Blog) Gone….
Once upon a relatively recent time there lived an aspiring graffiti writer and fashionista, wanting to leave her imprint on the world. Nothing wrong with that – right? In fact, we’re all about it. But unfortunately she didn’t actually write, and initial foray into the fashion biz, a clothing store called Missbehave, didn’t do so hot either. With one door closing, she wanted to open another, and decided she needed her very own magazine to address “gear” and “not being a feminist”. Sadly, there’s no fairytale media ending for this one.
So yanking a few strings, her mini-mogul hubby, founder of the classic, but now defunct graffiti and lifestyle rag Mass Appeal, awarded her her very own magazine, Missbehave. It started off with a lot of potential, but turned out barely ten issues in a total of roughly 6 years. Truly though, in concept the idea was good: a motley girl gang (of wannabes, but still) aspiring to market it as the sister mag to Mass Appeal. The aim was modern day Sassy , yet with a “downtown” hipster slant. Alas, one of the main problems ended up being the staff’s horribly stunted taste level, (think 30 year olds in Hello Kitty earmuffs and knee socks with hearts on them.) And so, the mag never really addressed anything particularly relevant to young women and girls. At least anything that should be relevant.
Times they are a changing for us, ladies. Beyond tired street-wear editorial, bits on “How to Ménage”, addiction justification blurbs, and clueless bastardizing stabs at new-agey post-fem empowerment like “In Defense of the Porno Blowjob”, Missbehave, much like their emaciated demographic, had little to grab on to, other than their cutting edge cover personalities. Then someone up there had a genuine epiphany (while cutting up lines on an autographed glossy of Jane Pratt,) and promptly hired internet sensation Sarah Morrison. Boo-ya!!! Practically overnight, the blog became more entertaining and funny. But soon eneough said hirer crashed hard and had no Xanax left for the comedown… Next scene: Sarah is fired due to recessional cutbacks. (Mmmm-kay!) OK! So, then they hired It-Girl Lesley Arfin to pick up the pieces as Editor in Chief. And, with her fabulous writing style and A-list friend posse, we thought Missbehave may finally be on the Money. But shortly after Ms. Arfin’s appointment, the magazine went broke and was forced to stop the presses. Therefore, by default, they were left to focus on their (surprisingly popular, but admittedly still pretty good looking) Missbehave blog. Staffing a fun team of writers such as Fat Jew and Baby Sinead, the site seemed like it was starting to roll. Smooth move you might say… but “poof” before you could say “That’s so ill!” Lesley was gone and today we’ve come to find out- via a link to this other blog on Twitter, that Missbehave is completely kaput. And we have a feeling, due to the angry comments, that we’re all finding out simultaneously; in other words, this might also have been the Missbehave staff’s official notification as well. Firing people on Twitter? What next? This may be a sign of the times but whatever, we think it’s cowardly, straight up rude and not to mention totally public. (ugghhh!!) Besides, Diddy should have fired someone on Twitter first – it’s only right. Oh behave!