SUNGLASS HUT LAUNCHES SOCIAL SUN WITH A PERFORMANCE BY SEAN PAUL AND COLLABORATION WITH ARTIST CLAW MONEY ! Jus gimme da lite and pass da droooooo, plus another bokkle of moe! More deets after the jump…..

NEW YORK, NY – On May 19th, 2009, American eyewear icon Sunglass Hut will debut Social Sun, an interactive system that is designed to help customers “find their cool.”  An intimate kick-off event at the company’s Herald Square, New York flagship store will feature a performance by Grammy Award-winning Jamaican recording artist Sean Paul.  Also premiered will be a design collaboration between the retailer and legendary graffiti artist and fashion designer Claw Money.

An in-store, experimental and interactive “photo booth”, Social Sun enables customers to see themselves in several sunglass styles at the same time, making “finding your cool” effortless. It provides users with the ability to email these pictures to friends, share on Facebook, or post on in-store flat screens for immediate feedback and reactions to their selected sunglasses. They also have the option of adding fun tag lines and captions to their image.

“Both Sean Paul and Claw Money are unique, and inherently cool players on the cultural scene,” says Fabio d’Angelantonio, Chief Marketing Officer for Sunglass Hut. “They reflect Sunglass Hut’s idea that being true to yourself is the ultimate cool.”  Jack Krause, General Manager, Sunglass Hut North America adds “Social Sun allows us to further distinguish Sunglass Hut as a leader in retail innovation. Whether our customers are seeking fashion, luxury or performance in their sun wear, they will always find the most sought-after sunglass brands to match their personal style – all coupled with the best in-store experience available.”

Sunglass Hut’s collaboration with Claw Money will feature a limited edition range of summer eyewear styles.  “I am thrilled to be collaborating with such an iconic sunglass institution!” says Claw, ”What two brands showcase the spectrum of innovative eyewear more than Claw Money and Sunglass Hut?”   After a rare performance by Sean Paul, guests of the launch event will be treated to their own pair of Claw Money exclusives to wear this summer.

It’s getting hot in here!

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