Designer Victor Carranza, who created many custom designs for Marilyn Monroe, is launching House of Monroe, a luxury collection inspired by the icon. The brand’s licensees have obtained the master license from the Marilyn Monroe estate, and are the only companies with the actual rights to reproduce Monroe’s image. In addition to House of Monroe, which will be sold at upscale retailers like Bergdorf Goodman, a contemporary line of jeans and tees called Norma Jeane (Monroe’s real name) is being launched, and will be carried at stores like Atrium. During this rough time for retailers, why would Carranza consider launching this line? We only hope he doesn’t go bankrupt while trying to make this line become a popular brand.

Via: Fashion Week Daily