On Nov. 6 Barney’s helped celebrate Proenza Schouler handbag collection, along with all of the hottest fashionista’s. Before the bag even released, the designers gave their PS1 bag to girls like Mary-Kate Olsen and Vanessa Trina so that it could be photographed by the press. This is the ideal product placement strategy. Having the some of the best dressed girls all walking around with your bag even before its available! Good thinking Proenza Schouler! Pictures from the bags release party are available here.

Via: Jak & Jil, WWD