“The apparel chain J. Crew, which has stores in malls around America but none in Bushwick, Brooklyn, recently unveiled a black T-shirt featuring a picture of a deer’s head and the words “Trophy Tavern” and “259 Bushwick Avenue.” This t-shirt is being sold for $52 and is a “limited edition” item, it can be found only online and at the company’s high-end specialty store on West Broadway in TriBeCa, according to the company.

It was not just J. Crew’s clean-cut image, or the shirt’s cost, or what some perceived as the company’s exploitation of a poor neighborhood’s hardscrabble reputation that bothered Mr. Sapienza, a blog writer, and other Bushwick residents. It was the fact that as far as anyone could tell, neither the “Trophy Tavern” nor the tavern’s address, 259 Bushwick Avenue, exists. There is a building at 249 Bushwick Avenue, and there is a building at 265 Bushwick Avenue, but they are adjacent, with nothing in between, according to Mr. Sapienza.

“Some weird numbering anomaly,” he said.Mr. Sapienza has a theory: Assuming that the company deliberately decided to use a nonexistent address, the shirt designer must have known about Bushwick Avenue’s numerical quirk. Which meant that the designer was probably one of the innumerable fashion-oriented people who live in Bushwick.”

This is a fashion mystery, but its funny that the residents of Bushwick even care so much, there are so many other things right now that deserve attention!

Via: New York Times

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