The sales of Urban apparel that once broke records is now slowing to a stand still. Brands like Sean John, House of Deron, JLo, Fetish, and others are no longer selling in the quantities they once were. The brands are now being forced to re-asses themselves and their lines. WWD is reporting that the customers of this Urban apparel, is paying more attention to trends, and less on logo merchandise. The brands that are changing to accommodate their customers are the ones that are seeing sales growth, such as, Baby Phat, Akademiks and Apple Bottoms.